Music for Design Showrooms: BoConcept flagship stores in Frankfurt

A new collaboration

Soundsuit is immensely proud to be working with BoConcept in Frankfurt am Main. The cooperation between our two companies represents a real success story — showcasing how music supports the premium Scandinavian furniture brand's shopping experience and creates the ideal customer atmosphere for premium design showrooms.

BoConcept: Danish design at its best

The internationally acclaimed furniture retail chain, with 337 locations in 65 countries, thrives on offering a large variety of contemporary furniture pieces designed by leading international designers. BoConcept is not only known for its excellence in both design and quality, but also for its clear focus on service at each of its franchise locations.

The BoConcept shopping experience is distinctly customer-focused, with customers able to book appointments with carefully appointed interior design employees who meticulously help in reaching individual design solutions.

The modern showroom experience

Design showrooms have long established themselves as the best ways to effectively communicate and display products to interested customers. Physical spaces provide opportunities for brands like BoConcept to fully embrace the individual aesthetic that defines them and incorporate all their carefully crafted design ideas into one perfectly defined space.

It is here that customers can let the pieces influence them, spark their own curiosity and creativity, and find ways to include them within their own private spaces.

Music as part of the brand experience

Soundsuit provides BoConcept Frankfurt with a fully automated, brand-aligned music atmosphere — sophisticated, contemporary, and always on-brand. The music adapts throughout the day, from calm morning browsing to more energetic afternoon sessions, without any manual intervention from staff.

The result is a seamless sensory experience that reinforces BoConcept's premium positioning and keeps customers engaged longer in the showroom.