Musique pour les hôtels: votre guide pour créer la playlist idéale pour votre l’hôtel

L’expérience de vos clients commence dès qu’ils entrent dans l’hôtel. Une bonne musique de fond soigneusement organisée peut signaler instantanément ce à quoi ils peuvent s’attendre pendant leur séjour. Qu’il s’agisse d’un son moderne pour les voyageurs d’affaires en déplacement, d’une bande-son décontractée pour les vacances à la plage ou de quelque chose de sophistiqué pour le luxe haut de gamme, la musique façonne toute l’expérience d’un client pendant son séjour dans un hôtel

Comme tout propriétaire d’hôtel ou directeur général le sait, créer la bonne atmosphère est crucial. Vos intérieurs ont été soigneusement conçus, votre personnel fournit un service impeccable et vos points de vente de nourriture et de boissons sont les meilleurs de la ville. Mais qu’en est-il de la musique de votre hôtel ? Est-ce vraiment aussi bon qu’il pourrait l’être?

Lorsqu’elle est faite correctement, une bonne musique d’hôtel peut fournir une bande sonore à l’expérience de vos clients qui reste avec eux longtemps après leur séjour. Comme un bon costume est adapté pour s’adapter parfaitement à chaque individu, votre musique de fond doit être conçue pour s’adapter à votre hôtel.

L’ajustement musical parfait commence par les intérieurs. Le design de votre espace est-il élégant et moderne ou plus classique et intemporel ? Avez-vous besoin de musique pour un café lumineux et aéré ou un bar éclairé aux chandelles ? La musique de votre hôtel doit fournir une bande sonore qui reflète tous les aspects de l’environnement de votre invité.

Les timings sont également cruciaux pour cet ajustement parfait. En pensant aux périodes clés tout au long de la journée, quand les clients arrivent-ils normalement pour l’enregistrement ? Quelles sont les heures de service les plus occupées dans vos points de vente d’aliments et de boissons ? À quel moment la plupart des gens commencent-ils à se détendre pour se coucher le soir ? Si c’est correct, le tempo, le dynamisme et l’énergie de la musique de fond de votre hôtel assureront la meilleure expérience client tout au long de chacun de ces moments clés.

Il est également important de tenir compte des données démographiques de vos clients. Votre hôtel s’adresse-t-il principalement aux voyageurs d’affaires, aux familles ou aux couples romantiques ? La musique de votre hôtel doit créer une atmosphère qui conviendra aux besoins de votre client typique, qu’il s’agisse d’un début de journée énergisant avant les réunions ou d’un petit-déjeuner décontracté au bord de la plage.

Jetons un coup d’œil aux espaces les plus importants de n’importe quel hôtel et réfléchissons à ce à quoi vous devriez penser afin de créer la liste de lecture de musique de fond parfaite.

At the very heart of your hotel is the lobby. The lobby is the first place guests arrive for check-in and the last place they’ll see before they leave. They may access the hotel’s F&B outlets via the lobby throughout their stay, pass through on their way out each day or stop for a drink at the lobby bar in the evenings. It’s therefore essential that the lobby music effectively matches the concept and objectives of the hotel. 

For a brand like Best Western, which uses tailored playlists provided by Soundsuit, a simple, modern and universally appealing sound is essential for their lobby spaces. With a client base that includes business travellers, families and younger groups, the popular music in their lobbies appeals to all tastes. The bright, modern interiors are paired with bubbly, contemporary sounds, while the energy levels are generally more upbeat than guests would expect at a romantic resort or a luxury hotel. 

With the Design Hotels group, which owns and manages a collection of boutique properties, the hotel lobby music needs to emphasise the design-focused interiors. The music provided by Soundsuit helps create a breezy, relaxed and reflective environment when guests enter the space. The natural, sculptural architecture and interiors are paired with light, organic sounding music selections. In these properties, the energy of the lobby music remains soft throughout the day, becoming more intimate and romantic in the evenings. 

If you’re thinking about the music requirements in your own hotel lobby, how can this be adapted to better fit your clientele and the interiors? If you need a simple, one-size-fits-all soundtrack, opt for something contemporary and recognisable. If you’re looking to create a feeling of elegance and sophistication, then genres like classical or jazz could work. This could be traditional, like a rich, warm Chet Baker track, or something more airy and contemporary like the music of Nils Frahm.

Whether it’s a family breakfast at an “all day dining” buffet or a romantic meal in a hotel’s destination restaurant, music has the power to impact the mood of your dining space, as well as the ways in which your customers spend. It’s essential that you understand what the perfect playlist for your restaurant sounds like. 

At Hotel Clostermanns, Soundsuit provides a music solution for two very different F&B spaces. In the mornings, a buffet breakfast is available to hotel guests in their main restaurant. At this time, the dining space feels light, airy and convivial, with families, couples and business travellers all making use of the dining facilities.

In such a setting, the best hotel restaurant music will feel subtly upbeat, bubbly and positive. Often welcoming a varied mix of diners, any all day dining restaurant should use background music that feels eclectic and universal, perhaps also with occasional international vocals to reflect guest demographics. 

Taking this as a guide, a track like Madeleine Peyroux’s Don’t Wait Too Long works well. Notice how it has a lighthearted and positive feel, it’s also subtly elegant but not formal and has enough of an international feel that it will give a sense of place to guests travelling on vacation. 

In the evening, guests at Hotel Clostermanns can also dine in their Michelin Starred destination restaurant Le Gourmet.

This dining space is contemporary in design, with a modern menu to match. Here, electronic music with elements of jazz, pop and bossa nova like the tracks below, help to create a modern, sophisticated environment:

For a more classic Restaurant 1865 at The Queens Hotel, jazz is a good fit, but be careful to choose a sound with some toe-tapping energy and playfulness. Avoid the common mistake of using music that feels too stuffy or old-fashioned. Music by present-day artists always works well: 

Voulez-vous ou avez-vous besoin d’en savoir plus sur la façon d’obtenir une licence musicale pour votre restaurant ? Nous avons dédié un article complet sur les choses clés à savoir pour un propriétaire ici: Conseils sur les licences musicales pour les restaurants en 2021.

Hotel bars come in many styles and serve many purposes. There are beach bars, where afternoons can be spent sipping cold beers beneath palm trees, lobby bars, where friends, colleagues or couples can wrap up the day with drinks, and cocktail bars, where classic cocktails are served up in velvet-draped surrounds. Whatever your hotel bar looks like, getting the music right is vital. 

When selecting the music for your hotel bar, setting the perfect atmosphere is key. Try not to let the personal music tastes of your staff influence what’s right for the clientele, the time of day and the setting. Pay attention to the tempo of the music, a busier bar generally allows for a more energetic playlist. It’s also important to think about the style, tone and mood of your hotel bar music. 

Let’s imagine a beach bar at a hotel resort, it’s mid afternoon and your guests are enjoying drinks. The two tracks below are both great pieces of electronic music in their own right, but the first creates a more appropriate atmosphere for lounging by the beach. 

Soyez toujours attentif à votre clientèle aussi. Dans un bar du hall, vous pouvez vous attendre à une foule mixte et vous devriez donc essayer de sélectionner de la musique qui plairait à tout le monde. Des deux pistes ci-dessous, les deux ont une sensation disco-meets-pop moderne, mais la première a un attrait plus universel tandis que la seconde se sent un peu trop « là-bas ».

Enfin, pensez aux intérieurs du bar de votre hôtel. S’il s’agit d’un cadre intime éclairé aux bougies avec un design sophistiqué classique, vous avez besoin d’une liste de lecture assortie. Optez pour une musique avec une fraîcheur et une élégance intemporelles plutôt que quelque chose de contemporain. Les deux pistes ci-dessous sont toutes deux émouvantes, mais la première a cette sensation parfaite de fin de soirée, tandis que la seconde est trop lumineuse et moderne.

As the place where your guests come to tune out and unwind, it’s vitally important that you pay careful attention to your hotel spa music. Any track that doesn’t have the right energy or stands out in some way from the rest of the playlist is going to interrupt your guest’s sense of calm and relaxation. 

Always avoid the cliches and stick to instrumental music where possible. That means no cheesy whale sounds, no off-the-shelf spa cds and no buddhist chanting. Working with Weleda Spas, Soundsuit were able to provide a background sound for their spa that fitted their brand philosophy perfectly.

For them, the most important thing was to use music that felt current and intriguing but still worked in a spa setting. Their hotel spa music needed a selection of tracks like the one below, which weren’t designed specifically for spas but that still provided that all important sense of calm and relaxation. 

When selecting the music for your hotel gym, the most important factor to consider is how uptempo and energetic to make your background sound. Some people like to get their sweat on to extremely high energy music but, more often than not, they’ll have headphones in and be listening to their own music. This means that the best option is to choose something that feels universally appealing for your clientele. 

Try to select workout music that feels upbeat but not so much that people might find exercising stressful or even intimidating. Take the tracks below as examples, they provide a steady pace for exercise but also have a simplicity that allows them to remain in the background.

There’s a lot to consider when creating the perfect music playlist for your hotel but, with the right tool, you can ensure the process is quick and streamlined. Soundsuit is a simple, user-friendly app that uses smart technology to help guide you through the music curation process.

Soundsuit selects the right music for your hotel based on the information you provide about your average customer. You can pick your favourite music genres or use the app’s SmartGenres feature to intelligently select the best sounds for your hotel. Soundsuit also allows you to effortlessly switch up the mood and energy of the music at the click of a button.

It also gives you the option of leaving your playlist on autopilot using SmartMood. This feature uses smart data to automatically change the energy of the music throughout the day, allowing you to concentrate on the perfect customer experience. 

Working with any sound system, the affordable Soundsuit solution is as simple as downloading the app and pressing play. It provides a fully legal alternative to using streaming services like Spotify or Apple Music, which many hotel owners don’t realise is illegal. All you need to do is cover the cost of a simple, yearly music license. 

Create your perfect hotel playlist today. Begin a month’s free trial and see what your new personal music assistant can do for your hotel.